Gartner Research

Maverick* Research: I Click, Therefore I Am — Protecting Digital Society From Itself

Published: 11 June 2019

ID: G00388344

Analyst(s): Katherine Lord , Debra Logan , Melissa Davis


Because humans have unconscious biases, those who access and analyze our personal data may be better at predicting and even manipulating our behavior than anyone else. So how do we protect digital society from its own worst impulses? (Maverick research exposes unconventional thinking and advice.)

Table Of Contents
  • Specific Maverick Caution
  • Maverick Findings
  • Maverick Recommendations

*Maverick Research


  • I Click, Therefore I Am
  • Recommendations
    • Control What You Can. Know Yourself and Know Your Digital Self
    • Raise Your Own Level of Self-Awareness
    • Question, Assess and Learn What You Need to Do and Know
  • Summary

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.