Gartner Research

Market Insight: Public Sector Market Planning and Strategy for Technology Product Managers, 2019

Published: 12 June 2019

ID: G00389615

Analyst(s): Craig Lowery , Peter Liu , Daniel O'Connell , Monica Zlotogorski , Tracy Tsai , Toni Nygren , Milly Xiang , Venecia Liu , Irma Fabular


The government and education enterprise IT spend is forecast to grow at a compound annual growth rate of 3.3% to $652 billion by 2023. Product managers aiming for growth must deliver innovative solutions aligned to the digital transformation ambitions of a traditionally risk-averse industry.

Table Of Contents


  • Diverse and Evolving Vertical Market Business Models
  • Vertical Market Needs Are Regional and Local
  • Market Constraints and Complexities
  • Successful Product Planning, Strategy and Execution

Background and Context

  • Public Sector Market Current State, Opportunities and Challenges
  • Enabling Technology Solutions

The Impact


Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.