Gartner Research

Cloud MSP Product Marketers Must Exploit the Public Cloud IaaS Shared Responsibility Model in Their Value Proposition

Published: 12 June 2019

ID: G00405954

Analyst(s): Mike Dorosh , Rene Buest


The shared responsibility model of public cloud IaaS leads to confusion and misunderstanding about the amount of responsibility left to the customer. Product marketers of cloud managed service providers can alleviate confusion and build customer value by exploiting the shared responsibility model.

Table Of Contents


  • Public Cloud Infrastructure Operations and Management Is a Shared Responsibility Model
    • If the Customer Architected It, the Customer Owns It: Shared Responsibility of Public Cloud IaaS Operations and Management
  • Leverage the Shared Responsibility Model to Educate and Engage With Customers
    • Embrace the Shared Responsibility Model as a Central Building Block of Your Approach to Illustrate the Value of Your Offering
    • Enumerate Your Best Practices, Skills, Processes and Experience to Illustrate the Complexity and Differences of the Shared Responsibility Model
    • Create Individualized Implementation Plans With Customers and Use the Shared Responsibility Model as the Foundation
    • Prepare Real-World Examples About How You Helped Customers and Emphasize Potential Challenges During the Public Cloud IaaS Journey

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