Gartner Research

Video: British American Tobacco — Digital Matrix

Published: 12 June 2019

ID: G00433879

Analyst(s): Kiran Bains, Michael Uskert, Pierfrancesco Manenti, Supply Chain Community Contributors

Summary

Transforming the company into a digital business is at the core of British American Tobacco’s supply chain strategy. The opportunity to leverage emerging technology prompted BAT to create an integrated digital supply chain roadmap, which it laid out in early 2018 using the Matrix framework. In this webinar, our speakers describe their planned digital supply chain roadmap as driving end-to-end supply chain collaboration, based on real-time planning, interactive S&OP, predictive analytics and end-to-end performance visibility. They discuss how the Matrix framework helped them identify current gaps in their supply chain and then plan for the desired future state.

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.