Gartner Research

Updating Your Approach for Marketing to Women in a #MeToo Culture

Published: 13 June 2019

ID: G00388747

Analyst(s): Lindsey Roeschke

Summary

In the #MeToo era, marketing leaders must be aware of the constantly evolving cultural temperature around gender politics. If they choose to engage, they must do so in an authentic, timely way in order to truly stand out and connect with women.

Table Of Contents

Overview

  • Key Challenges
  • Recommendations

Introduction

Analysis

  • Understand the Constantly Evolving Nature of the Women’s Movement
    • Recommendation
  • Use Sociopolitical Affiliation as an Input to Understand How Your Target Audience Will Receive Messaging Around the Women’s Movement
    • Recommendation
  • Align Messaging Around the Women’s Movement to Brand Values and Clear Action
    • Recommendation

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