Published: 23 April 2019
ID: G00432109
Analyst(s): Human Resources Research Team
HR leaders can use this ignition guide to understand how the organization’s employment brand is perceived by the external labor market, prioritize investments made to close the gaps between the desired and perceived employment brand, and create a compelling narrative to drive corrective actions.
Overview
Steps
Step 1 of 4: Plan Your Organization’s Employment Brand Assessment
Project Objectives
Roles and Responsibilities
Before You Start
Common Pitfalls and Keys to Success
Step 2 of 4: Determine the Scope of Your Organization’s Employment Brand Assessment
Tasks
How to Set Up for Success
Step 3 of 4: Conduct the Employment Brand Assessment
Tasks
How to Set Up for Success
Step 4 of 4: Monitor Your Employment Brand Performance
Review Your Performance
Keys to Continued Success
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