Gartner Research

Ignition Guide to Assessing External Employment Brand Strength

Published: 23 April 2019

ID: G00432108

Analyst(s): Human Resources Research Team


HR leaders can use this ignition guide to understand how the organization’s employment brand is perceived by the external labor market, prioritize investments made to close the gaps between the desired and perceived employment brand, and create a compelling narrative to drive corrective actions.

Table Of Contents



Step 1 of 4: Plan Your Organization’s Employment Brand Assessment

Project Objectives

Roles and Responsibilities

Before You Start

Common Pitfalls and Keys to Success

Step 2 of 4: Determine the Scope of Your Organization’s Employment Brand Assessment


How to Set Up for Success

Step 3 of 4: Conduct the Employment Brand Assessment


How to Set Up for Success

Step 4 of 4: Monitor Your Employment Brand Performance

Review Your Performance

Keys to Continued Success

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