Gartner Research

Best Practices for Applying Product Management to Your Digital Experience Platform

Published: 14 June 2019

ID: G00407189

Analyst(s): Irina Guseva , Mick MacComascaigh


The rapid evolution of digital experience platforms necessitates a product management paradigm to replace legacy approaches based on projects or programs of work. Application leaders in charge of DX initiatives should follow this research to maximize success in applying product management for DXPs.

Table Of Contents
  • Key Challenges



  • Determine What the Managed Products Will Be
  • Organize Into Product Teams and Designate a Product Manager
  • Build a Product Roadmap
  • Work With the Vendor’s Product Managers and Customer Community

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