Gartner Research

Website Success: Best Practices for Website Project Management and Communication

Published: 14 June 2019

ID: G00403331

Analyst(s): Nicole Greene

Summary

A successful website redesign requires careful evaluation and planning. Marketing leaders can apply these project management and communication best practices to evaluate and secure resources, establish a multistage project plan, and develop a launch plan that ensures customer and employee adoption.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Determine Your Resourcing Mix
  • Develop Your Detailed Execution Plan
  • Mitigate Project Delays With a Risk Checklist
  • Implement Work Management Solutions to Streamline Workflow and Track Timelines
  • Use an Iterative Approach to Meet Business Needs
  • Develop Your Launch Communications Plan
    • Site Launch Communications Timeline

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