Gartner Research

Market Insight: Retail Market Planning and Strategy for Product Managers, 2019

Published: 14 June 2019

ID: G00389578

Analyst(s): Hanna Karki


The global retail industry is expected to buy $255 billion (constant currency) of IT products and services in 2023, driven by consumers impacting business model changes. Product managers selling into the retail industry must offer digital technologies that improve customer experience and engagement.

Table Of Contents


  • Retailers Are Not Moving Fast Enough to Identify Future Scenarios
  • Retail Transformation From Multichannel to Unified Retail
    • Retailers Must Acknowledge Digital Commerce Implications
    • Impact of Artificial Intelligence
  • TSP Landscape — Too Complex to Navigate for Retailers

Background and Context

  • Retail IT Spending

The Impact


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