Gartner Research

Manufacturing Industry Scenarios in 2023: Customer Requirements and Change Capabilities Drive Innovation Posture

Published: 17 June 2019

ID: G00376094

Analyst(s): Simon Jacobson , Michael Dominy


The manufacturing industry faces extraordinary challenges. To envision the future, CSCOs must recognize and act on critical internal and external factors. Our manufacturing scenarios provide CSCOs with insight into how their organizations will need to approach and apply innovation to drive value.

Table Of Contents


  • Internal and External Factors Driving the Scenarios
    • Customer Requirements
    • Approach to Change
  • Comparing the Manufacturing Industry Scenarios in 2023
    • Companies in the Systematic Scenario Protect the Franchise
    • Companies in the Opportunistic Scenario Find the Right Things to Do, and Do Them Faster and Better
    • Companies in the Unconstrained Scenario Pioneer New Sectors
    • Companies in the Experimental Scenario Drive Innovation With Data
  • Recommendations
  • Research Highlights
    • Four Manufacturing Industry Scenarios for 2023: Advising CIOs

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