Gartner Research

Tech CEO’s Guide to Co-creation: Discovering Unmet Needs

Published: 18 June 2019

ID: G00407236

Analyst(s): Anshul Gupta


Customer enthusiasm to adopt emerging technology results in dynamic needs that challenge traditional development processes. Tech CEOs must embrace co-creation to achieve the agility required to keep pace with the unmet needs of customers today and minimize solution gaps.

Table Of Contents
  • Key Challenges



  • Evaluate the Advantages of Collaborative Product Development Approaches by Comparing Them With Traditional Approaches
  • Implement a Co-creation Strategy by Following Four Key Steps
    • Step 1 — Identify Your Co-creators
    • Step 2 — Incentivize Co-creators
    • Step 3 — Identify Platform and Tools for Co-creation
    • Step 4 — Begin Collaboration With Co-creators
  • Identify and Overcome Barriers to the Co-creation Process
  • Co-creation in Practice

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