Gartner Research

Use These Sales Enablement Strategies to Drive Successful New Product Launches

Published: 19 June 2019

ID: G00431336

Analyst(s): Shayne Jackson


A successful product launch opens new markets, closes competitive gaps and helps achieve revenue targets. Sales enablement leaders should make sales enablement central to the launch planning process to ensure sellers quickly and effectively adopt new products to make the launch a success.

Table Of Contents
  • Key Challenges



  • Communicate Product Information Early, Often and in a Way That Offers Opportunities for Discussion
  • Develop the Appropriate Level of Product Expertise for Each Role
  • Ensure Launch Information Is Absorbed
  • Conclusion

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.