Gartner Research

Use These Sales Enablement Strategies to Drive Successful New Product Launches

Published: 19 June 2019

ID: G00431336

Analyst(s): Shayne Jackson

Summary

A successful product launch opens new markets, closes competitive gaps and helps achieve revenue targets. Sales enablement leaders should make sales enablement central to the launch planning process to ensure sellers quickly and effectively adopt new products to make the launch a success.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Communicate Product Information Early, Often and in a Way That Offers Opportunities for Discussion
  • Develop the Appropriate Level of Product Expertise for Each Role
  • Ensure Launch Information Is Absorbed
  • Conclusion

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