Gartner Research

The 4 C’s — A Checklist Review for Strategy Communications

Published: 20 June 2019

ID: G00337496

Analyst(s): Ed Gabrys , Monika Sinha


Strategy is at its best when it is focused on a set of unique and specific attributes that can be leveraged for enterprise success. We provide CIOs with a framework and quality check to effectively articulate and communicate a clear strategy and projected outcomes.

Table Of Contents


  • Mutually Define Success
    • No. 1 Challenges and Opportunities: Ensure That the Strategy Is Clear on Which Enterprise-Level Challenges and Opportunities It Aims to Address
    • No. 2 Commitments: Create Strategic Commitments That Contain Specific, Quantifiable and Clearly Defined Outcomes
  • Safeguard Success
    • No. 3 Conditions for Success: Define the Required Conditions for Success to Gain Explicit Commitment for Future Resources and Support
    • No. 4 Call to Action: Establish a Call to Action to Secure Equal Commitment From All Stakeholders to Fulfill Specified Activities and Priorities

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