Gartner Research

Building Customer Confidence in Information (Dealertrack Technologies)

Published: 21 June 2019

ID: G00709551

Analyst(s): Sales Research Team


Buying job completion verifiers and resources help Dealertrack Technologies’ sellers address customer needs and teach customers about the buying process. This case study provides guidance to sales enablement leaders looking to increase seller adoption of a sense maker approach in sales interactions.

Table Of Contents


Solution Highlights


Business Context

Implementation Advice



Q&A with Randy Kobat, Senior Vice President of vAuto, HomeNet, Rebates & Incentives, and Dealertrack DMS and Dealertrack DMS at Cox Automotive Inc.

About This Research

Recommended by the Authors

Presentation Deck

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