Published: 21 June 2019
Analyst(s): Sales Research Team
Buying job completion verifiers and resources help Dealertrack Technologies’ sellers address customer needs and teach customers about the buying process. This case study provides guidance to sales enablement leaders looking to increase seller adoption of a sense maker approach in sales interactions.
Q&A with Randy Kobat, Senior Vice President of vAuto, HomeNet, Rebates & Incentives, and Dealertrack DMS and Dealertrack DMS at Cox Automotive Inc.
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