Buying job completion verifiers and resources help Dealertrack Technologies’ sellers address customer needs and teach customers about the buying process. This case study provides guidance to sales enablement leaders looking to increase seller adoption of a sense maker approach in sales interactions.
Q&A with Randy Kobat, Senior Vice President of vAuto, HomeNet, Rebates & Incentives, and Dealertrack DMS and Dealertrack DMS at Cox Automotive Inc.
About This Research
Recommended by the Authors
©2020 Gartner, Inc. and/or its affiliates.
All rights reserved.
Gartner is a registered trademark of Gartner, Inc. and its affiliates.
This publication may not be reproduced or distributed in any form without Gartner’s prior written permission.
It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact.
While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information.
Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such.
Your access and use of this publication are governed by Gartner’s Usage Policy.
Gartner prides itself on its reputation for independence and objectivity.
Its research is produced independently by its research organization without input or influence from any third party.
For further information, see
Guiding Principles on Independence and Objectivity.