Gartner Research

The Journey to Supplier Relationship Management Success: Step 3 — Program Launch

Published: 21 June 2019

ID: G00385587

Analyst(s): Miguel Cossio


SRM will fail if suppliers do not understand the goals of the program and how success will be measured. This research helps supply chain leaders secure supplier participation by communicating the shared benefits of closer collaboration and how the partnership’s value will be measured.

Table Of Contents
  • Key Challenges



  • Meet With Suppliers’ Account Leadership Team to Communicate the Benefits of SRM and Assess Their Receptiveness
  • Kick Off SRM by Meeting With Suppliers’ Executive Leadership Team to Discuss Program Objectives and Align Expectations
  • Start an SRM With a Pilot to Test Launch Readiness

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