Gartner Research

Digital Business Transformation Strategy Needs a Change of Perspective: For Sales Leaders

Published: 21 June 2019

ID: G00428627

Analyst(s): Brian Prentice

Summary

Heads of sales can work with their IT counterparts to make significant contributions to the strategic planning of digital business transformation initiatives by carefully considering the barriers and actors that define the market landscape.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • The Complex External Forces of a Digital Economy Mean Heads of Sales Need New Mental Models to Create Effective Digital Business Transformation Strategies
    • A Tale of Two “Born Digital” Organizations
    • Finding What’s Possible but Discovering What’s Impossible

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