Gartner Research

Market Trends: Connected Home Adoption in the U.S. and the U.K.

Published: 24 June 2019

ID: G00401091

Analyst(s): Jessica Ekholm


Consumer adoption of connected home devices is entering early mainstream and is led by VPA-enabled speakers, but a higher percentage of smart doorbells have a service associated with their sales. TSPs should investigate service-related opportunities and buyer behaviors for connected home devices.

Table Of Contents
  • Recommendation


Market Trend

  • Trend 1: VPA-Enabled Smart Speakers Are Typically the First Purchase for a Connected Home
  • Trend 2: The Younger Generation and Technology Enthusiasts Lead Connected Home Adoption
    • How Connected Home Devices Were Purchased or Received
  • Trend 3: Subscriptions Added to Connected Home Devices

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