Gartner Research

Target the Saleable Opportunity for Emerging Technologies in the U.S. Manufacturing Industry

Published: 24 June 2019

ID: G00388230

Analyst(s): Kenneth Brant


Tech CEOs for machine learning, AI, augmented reality and wearable computers must sharpen their firms’ targets for saleable target market opportunity. These best practices will guide business development and sustainable revenue growth during this volatile transition to advanced manufacturing.

Table Of Contents
  • Key Challenges



  • Recommended Action List
    • Shift Your Firms’ Focus From the Addressable to the Saleable Market Opportunity
    • Sharpen Your Firms’ Targets on Users Within the Chosen Sectors and Regions
    • Factor Slower “Diffusion Rates” for Emerging Technologies Among U.S. Manufacturers Into Their Firms’ Strategy and Planning Exercises

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