Gartner Research

To Reach the Most Brand-Engaged Consumers on Social, Invest Beyond the ‘Big 3’ Networks

Published: 25 June 2019

ID: G00388746

Analyst(s): Iconoculture Research Team


Evaluating potential social platform investments by levels of participation helps marketers identify opportunities for their messages to be heard more clearly and receptively. Savvy social media marketers diversify their brand presence beyond Facebook, Instagram and YouTube.

Table Of Contents


  • Key Challenges
  • Recommendations



  • Supplement Social Strategy With Smaller Platforms Where Consumers Are Most Engaged
    • Recommendation
    • Recommendation
    • Recommendation
    • Recommendation
  • Dig Deeper on Smaller Platforms to Pinpoint Key Cohorts
    • Recommendation

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