Gartner Research

Learning From Disruptors

Published: 25 June 2019

ID: G00389455

Analyst(s): L2 Activewear Team

Summary

This year’s fastest-rising activewear brands include industry disruptors. Brands can learn from these activewear disruptors, which are fueling growth by blurring the lines between fitness and lifestyle, emphasizing community over competition and employing drop-based marketing.

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