Gartner Research

The Role of the Site in Germany and the U.K.

Published: 25 June 2019

ID: G00389414

Analyst(s): L2 Consumer Packaged Goods Team

Summary

Brand sites primarily serve as content repositories and educational hubs in Germany and the U.K. But not all brands leverage their sites to capitalize on rising search trends. This is a missed opportunity — doing so would benefit SEO efforts and drive shoppers further down the purchase funnel.

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