Gartner Research

How Brands Can Optimize E-Commerce Spend to Improve Discoverability and Profitability

Published: 25 June 2019

ID: G00389451

Analyst(s): L2 Consumer Packaged Goods Team


Home care brands are scaling e-commerce investments for product and packaging innovation as well as paid media optimizations to improve search visibility on e-tailer sites. This report details the various measures they deploy to follow CPG trends and influence discoverability and profitability.

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