Gartner Research

Digital IQ Index: Department Stores Global, 2019

Published: 25 June 2019

ID: G00389469

Analyst(s): L2 Retail Team

Summary

Department Stores hone digital assets to improve the customer experience in stores and online. Leaders are using advancements in mobile apps, loyalty programs and content informed by customer data to encourage customers to explore assortments on the website, drive to store and use digital commerce.

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