Gartner Research

Three Key Trends in B2B Customer/Partner Identity and Access Management

Published: 25 June 2019

ID: G00384473

Analyst(s): Mary Ruddy


Digital transformation increases demands on IAM tools for customers that are businesses or distributors. Security and risk management technical professionals deploying IAM for these users must understand key trends, features and vendor approaches to B2B life cycle management and cloud deployment.

Table Of Contents


  • Three Key Trends in B2B Customer IAM
    • Trend 1: CIAM Platforms Are Offering More B2B IAM Features
    • Trend 2: Vendors Are Providing Even More Flexible Identity Management
    • Trend 3: Subtenants
    • Future Trends
  • B2B Customer Use-Case Examples
    • Other B2B Relationships
  • B2B Customer IAM Feature Requirements
  • Comparison of B2B Registration/Account Maintenance Approaches
    • Federation
    • Delegated Administration
    • Customer Subtenants
    • Industry Hub
    • Carriage Trade (Manual, Internal Delegated Administration)
    • Other Methods
  • Representative Vendors Providing B2B Delegated Administration
  • Strengths
  • Weaknesses


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