Gartner Research

5 Ways to Succeed in B2B Social Media Marketing

Published: 26 June 2019

ID: G00304320

Analyst(s): Jay Wilson

Summary

Social media plays a critical role in the buying journey of today’s business buyers. However, many marketing leaders still default to outmoded social media practices that no longer work. Explore these five social marketing use cases to reach and engage your buyers and drive business results.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Fuel B2B Social Marketing Efforts With Helpful, Relevant Content
    • Social’s Role in the “Buy” Phase of the Customer Journey
  • Reach Your Target Buyers Through Paid Social Advertising
    • On Which Social Network Should B2B Marketers Advertise?
    • Adopt Account-Based Marketing Techniques
  • Garner Credibility Through Employee Advocacy
  • Recruit Influencers to Champion Your Brand
    • Select the Right Influencers and Measure Success
  • Create a Unified Social Selling Strategy
    • Educate and Train Sales Staff on Your Prospects and the Social Networks They Frequent

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