Advertising on social networks is a key component of many branding and direct-response campaigns. Marketing leaders can use this research as a guide to smarter advertising on Facebook, LinkedIn and other major networks.
- Social Networks Play Different Roles
- Facebook Dominates Social Advertising
- Social Networks Offer People-Based Reach
- Challenges to #NailingIt
- Eight Steps to Success in Social Advertising
- Frame Your Audience
- Build Campaigns to Goals
- Apply Targeting and Brand Safety
- Include Time and Space
- Design Ads to Share
- Base Bids on Expected Value
- Don’t Repurpose Creative — Reimagine It
- Plan Tests in Advance
- What to Do Next
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