Published: 27 June 2019
ID: G00394046
Analyst(s): Julian Poulter , Christy Ferguson , Suzanne White , Todd Berkowitz
Even large TSPs with experienced marketing teams often struggle to reap the full benefits of ABM programs that are pivotal to unlocking portfolio synergies. To succeed, technology general managers must ensure proper investment in ABM programs and alignment with stakeholders across the organization.
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