Published: 27 June 2019
Summary
Websites are a critical marketing asset, but often lack effectiveness and, ultimately, underperform in driving lead generation. To improve lead generation, technology and service providers must create website messaging that creates an impact and clearly aligns with the prospects’ needs.
Included in Full Research
- Building a Website Starts With Who It’s For
- Define Your Target Audience
- Clearly Articulate Your Value Proposition
- Great Websites Capture Attention
- Create Impact by Identifying the Problems You Solve
- Identify What You Do
- Be Different
- Present the Pathway to the Outcome
- Other Critical Considerations
- Website Hierarchy and Navigation
- Calls to Action
- Summary