Gartner Research

Enable Your Healthcare Sales Teams With Competitive Battle Cards

Published: 27 June 2019

ID: G00405067

Analyst(s): Jonathan Davenport , Scot Kim , Seth Feder


Technology sales reps confront a multitude of challenges selling into the healthcare space. Product managers can greatly assist by creating succinct and targeted battle cards that focus on their markets and competitors.

Table Of Contents
  • Key Challenges



  • Build an Easy-to-View Battle Card
  • Battle Card Governance

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