Gartner Research

Keynote Insights: Lead With Purpose to Achieve Clarity in a World of Ambiguity

Published: 28 June 2019

ID: G00390342

Analyst(s): Kurt Schlegel , Whit Andrews , Debra Logan , Gareth Herschel , Peter Krensky , Donald Feinberg


Data and analytics programs are vital to digital transformation, but pervasive ambiguity can undermine their success. Data and analytics leaders should create clarity by articulating and advocating the principles that will guide decisions and actions for these programs.

Table Of Contents
  • Key Challenges


  • Adopt an Experimental Mindset to Data and Analytics Initiatives and Decision Making
    • Create Good Metrics Through Experimentation
    • Create People-Centric Metrics Through Experimentation
  • Guard Your Customers’ Data by Fostering Trust Through Transparency
    • Transparency
  • Prioritize AI Investments to Automate Routine Work and Promote Creativity

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