Gartner Research

Video: British American Tobacco — Crowdsourcing

Published: 28 June 2019

ID: G00434094

Analyst(s): Kiran Bains, Supply Chain Community Contributors, Pierfrancesco Manenti , Michael Uskert


Innovation in supply chain practices is critical for British American Tobacco (BAT) leadership and competitiveness. To unlock innovation in supply chain BAT is on a journey to create value from crowdsourcing, an opportunity to get cross-functional teams to share innovative ideas and to work closer together to drive supply chain innovation. BAT launched an initiative called “innovate” that created a formal process to select the best ideas, bring them to reality and finally launch these innovations.

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