Gartner Research

Video: British American Tobacco — Crowdsourcing

Published: 28 June 2019

ID: G00434094

Analyst(s): Kiran Bains, Supply Chain Community Contributors, Pierfrancesco Manenti, Michael Uskert

Summary

Innovation in supply chain practices is critical for British American Tobacco (BAT) leadership and competitiveness. To unlock innovation in supply chain BAT is on a journey to create value from crowdsourcing, an opportunity to get cross-functional teams to share innovative ideas and to work closer together to drive supply chain innovation. BAT launched an initiative called “innovate” that created a formal process to select the best ideas, bring them to reality and finally launch these innovations.

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