Video: British American Tobacco — Crowdsourcing
Published: 28 June 2019
Supply Chain Community Contributors,
Innovation in supply chain practices is critical for British American Tobacco (BAT) leadership and competitiveness. To unlock innovation in supply chain BAT is on a journey to create value from crowdsourcing, an opportunity to get cross-functional teams to share innovative ideas and to work closer together to drive supply chain innovation. BAT launched an initiative called “innovate” that created a formal process to select the best ideas, bring them to reality and finally launch these innovations.
©2020 Gartner, Inc. and/or its affiliates.
All rights reserved.
Gartner is a registered trademark of Gartner, Inc. and its affiliates.
This publication may not be reproduced or distributed in any form without Gartner’s prior written permission.
It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact.
While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information.
Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such.
Your access and use of this publication are governed by Gartner’s Usage Policy.
Gartner prides itself on its reputation for independence and objectivity.
Its research is produced independently by its research organization without input or influence from any third party.
For further information, see
Guiding Principles on Independence and Objectivity.