Gartner Research

How to Build a User Experience Team

Published: 28 June 2019

ID: G00390039

Analyst(s): Magnus Revang , Brent Stewart


Application leaders must identify the skills, roles and team composition of their UX professionals to ensure high-quality experiences as well as ongoing innovation. They should not look for multirole UX practitioners, but instead build a team whose members have overlapping competencies in key areas.

Table Of Contents
  • Key Challenges



  • Hire a Built-to-Last Team With Overlapping Skills
  • Organize Your UX Team Around Four Key Roles
    • Experience Researcher
    • Experience Designer
    • Content Strategist
    • Experience Lead
  • Align the Composition of Your UX Team
    • Content-Heavy Products
    • Function-Heavy Products
    • SKU-Heavy Products
    • Brand-Heavy Products

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