Gartner Research

3 Drivers for Immersive Experiences in Product Design and Visualization

Published: 28 June 2019

ID: G00397445

Analyst(s): Amy Teng , Bill Ray


Immersive experience products and solutions drive benefits in product design and visualization, which will evolve to support digital business initiatives, such as digital twins. Product managers must align their product investments with customers’ benefit scenarios to achieve long-term success.

Table Of Contents


  • Benefit Scenario 1: Create or Enhance the Product by Reviewing Through Immersive Visualization
    • Recommendations
  • Benefit Scenario 2: Reduce Costs and the Product Development Cycle by Faster 3D Model Creation
    • Recommendations
  • Benefit Scenario 3: Gain Early Adoption of Digital Twins for Product Optimization and Customer Monetization
    • Recommendations

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.