Gartner Research

3 Drivers for Immersive Experiences in Product Design and Visualization

Published: 28 June 2019

ID: G00397445

Analyst(s): Amy Teng, Bill Ray

Summary

Immersive experience products and solutions drive benefits in product design and visualization, which will evolve to support digital business initiatives, such as digital twins. Product managers must align their product investments with customers’ benefit scenarios to achieve long-term success.

Table Of Contents

Analysis

  • Benefit Scenario 1: Create or Enhance the Product by Reviewing Through Immersive Visualization
    • Recommendations
  • Benefit Scenario 2: Reduce Costs and the Product Development Cycle by Faster 3D Model Creation
    • Recommendations
  • Benefit Scenario 3: Gain Early Adoption of Digital Twins for Product Optimization and Customer Monetization
    • Recommendations

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