Gartner Research

General Manager Insight: Managing Your Personal Brand

Published: 28 June 2019

ID: G00404804

Analyst(s): Mark McDonald


Technology general managers cite their ability to influence other executives as key to their success. Having such influence requires a strong personal brand, built through thoughtful action and clear communication.

Table Of Contents


  • The General Manager
  • What Is a Personal Brand?
  • Your Brand in Context
  • Your Challenges
  • Your Brand With Leadership Personas
  • A Tool for Managing Your Personal Brand
  • Recommendations for Building Your Brand

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