Gartner Research

Reach Practical Young Consumers With an Email Marketing Strategy That Emphasizes Helpful Content

Published: 01 July 2019

ID: G00388798

Analyst(s): Iconoculture Research Team


Younger consumers look to their email inboxes for levers to propel their own personal and professional advancement. To engage these consumers and help them reach desired adulthood milestones, marketing leaders should calibrate content and offers to life stage needs and goals.

Table Of Contents


  • Key Challenges
  • Recommendations



  • Leverage Email’s Status as a Trusty Communication Standby
  • Emphasize Life Stage Drivers to Develop Relevant Email Content
  • Meet Younger Generations’ Differentiated Expectations for Email Content by Distinguishing Content by Channel

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