Gartner Research

How to Reveal the Business Value of Imperfect Data With AI (Avon)

Published: 02 July 2019

ID: G00710673

Analyst(s): Chief Data and Analytics Officer Research Team

Summary

Imperfect data that isn’t trusted is worthless for business intelligence; it can’t be used to increase business value without improving data quality. Avon shows D&A leaders how imperfect data can improve business outcomes by switching from business intelligence to advanced analytics techniques.

Table Of Contents

Overview

Solution Highlights

Challenge

Solution Overview

Results

Recommendations

About This Research

Recommended by the Authors

Presentation Deck

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