Gartner Research

Product Managers Need a New Perspective in Analyzing the Smart Building Landscape

Published: 02 July 2019

ID: G00388531

Analyst(s): Milly Xiang


IoT introduces new ways of solving building challenges, drives business innovation and reinvented operator and occupant experiences, and alters industry and competition structure. Product managers must rethink their competitive positioning, focusing on new challengers as well as old incumbents.

Table Of Contents
  • Key Challenges



  • Adopt Whole-Product Thinking to Picture Competitive Landscape in a Wider Building Context of Combined IoT Use Cases
  • Segment Aggressively, and Identify Your Direct and Indirect Competitors in the Target Segment

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