Gartner Research

Gartner Magic Quadrant for Personalization Engines

Summary

Personalization engine vendors are adapting to better meet the needs of marketing leaders. They’re focusing solutions on methods to increase customer success, deepening customer data management functionality and expanding support for personalized customer experience.

Published: 03 July 2019

ID: G00369981

Analyst(s): Jennifer Polk Martha Mathers Jason McNellis

Table Of Contents

Market Definition/Description

Magic Quadrant

  • Vendor Strengths and Cautions
    • Acquia
    • Adobe
    • Boxever
    • Certona
    • Dynamic Yield
    • Emarsys
    • Episerver
    • Evergage
    • IgnitionOne
    • Monetate
    • Oracle
    • Qubit
    • Reflektion
    • RichRelevance
  • Vendors Added and Dropped
    • Added
    • Dropped

Inclusion and Exclusion Criteria

Evaluation Criteria

  • Ability to Execute
    • Ability to Execute Criteria
  • Completeness of Vision
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players

Context

Market Overview

Gartner Recommended Reading

  • Ability to Execute
  • Completeness of Vision
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