Gartner Research

Why Marketers Choose Multichannel Marketing Hubs

Published: 05 July 2019

ID: G00431339

Analyst(s): Noah Elkin

Summary

Marketing leaders cite multichannel marketing hub vendor understanding of their business needs, product functionality and product vision as the key factors driving their selection. Advance your multichannel marketing by choosing a provider whose capabilities map to your marketing and business goals.

Table Of Contents

Analysis

  • Multichannel Marketers Keep Growth in Sight
  • Understanding Business Needs Is a Top Decision-Making Factor
    • Successful Implementations Depend on Cross-Functional Partnerships
  • Perceived Functionality Gaps and High Cost Disqualify Prospective Vendor Partners

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