Published: 05 July 2019
ID: G00389022
Analyst(s): Bindi Bhullar , Fabrizio Biscotti , Michele Buckley
To maintain or grow share in today’s AIM market, product marketers need a marketing strategy that highlights a complete portfolio of capabilities. This portfolio should include cloud, PaaS and open source — delivered via existing products or an ecosystem of partnerships in complementary technology.
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