Gartner Research

Tech CEOs: Messaging Strategies to Defend Against the Threat of RPA

Published: 05 July 2019

ID: G00431334

Analyst(s): Cathy Tornbohm, Arthur Villa

Summary

RPA represents a threat to any provider of rule-based workflow automation. To defend against RPA, tech CEOs must promote differentiated capabilities, including best-practice workflows and integrated machine learning, as well as educate buyers on the weaknesses of RPA.

Table Of Contents

Analysis

  • Promote Industry Best-Practice Workflows and Integrated ML Capabilities
  • Educate Buyers on the Weaknesses of RPA Versus Your Dedicated Solution
  • Understand the RPA Threat, and Defend Your Market

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