Gartner Research

How CDOs Can Get Buy-In and Sell Data and Analytics to Stakeholders

Published: 08 July 2019

ID: G00389657

Analyst(s): Alan D. Duncan

Summary

Getting buy-in is a consistent challenge for data and analytics leaders, such as CDOs. To do so, they must “sell” the overall vision and strategy for data and analytics and the measurable business benefits, while also overcoming any stakeholder objections and underlying change resistance challenges.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Step 1. Take the Lead in Setting a Strong Vision for the Desired End State and Business Outcomes
  • Step 2. Be Honest, Resilient and Courageous in Calling Out Inhibitors
  • Step 3. Propose a Solution Architecture That Traces Business Outcomes Back to Supporting Data and Analytics Output and Underlying Data
  • Step 4. Present the High-Level Data and Analytics Delivery Roadmap in Business Terms
  • Step 5. Illustrate a Cost-Benefit Analysis Summary for Data and Analytics Within the Overall Business Initiative
  • Step 6. State and Take Three Immediate Next Actions to Kick-Start the Data and Analytics Initiative

Case Study

Gartner Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client