Published: 08 July 2019
ID: G00407636
Analyst(s): Lizzy Foo Kune , Ewan McIntyre , Eric Schmitt
When budgets are under pressure, advertising spending often gets cut first. Maintaining reach, engagement and conversions — while optimizing costs — requires a structured approach. Marketing leaders can use three techniques to balance media mix efficiency and effectiveness in the customer journey.
Introduction
Analysis
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