Gartner Research

Capitalize on the Power Shifting to the Healthcare Consumer

Published: 08 July 2019

ID: G00407085

Analyst(s): Jeff Cribbs , Anurag Gupta


As industry pivots away from a volume-centric model, the financial viability of healthcare organizations relies on engaging the healthcare consumers. Product managers must equip the healthcare and life science CIOs to lead digital efforts to improve engagement.

Table Of Contents


  • Healthcare Power Is Shifting to Consumers
    • Consumer-Empowered Care Results in Improved Clinical and Medical Cost Outcomes
    • Growth of Digital in Healthcare Creates New Engagement Channels
    • Healthcare Consumers’ Expectations of Healthcare Change in the Era of Digital Business
    • Market-Based Policies Give Healthcare Consumers Power of the Purse
    • Regulation and Contractual Provisions Tie Revenue to Consumer Experience
    • Healthcare Sees a Structural Shake-Up
  • Impact
    • Healthcare and Life Science Enterprises
    • CIO and IT Department
  • Market Implications

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