Gartner Research

General Manager Insight: Target Segments Must Align With Key Business Objectives and Personas

Published: 09 July 2019

ID: G00388245

Analyst(s): Suzanne White


Broad-based target buyer segmentation strategies are ineffective without specific personas or use cases in mind. Technology general managers should ensure target segments and personas align with key business objectives to improve the targeting of buyers and increase customer engagement and loyalty.

Table Of Contents


  • Key Insight
  • Implications
  • What You Need to Know
  • What You Need to Do

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